KERNING IS A term used by graphic designers. It refers to the spacing between individual letters in a word or line of text on the page.
That might sound technical and unimportant. But ignoring it can lead to total disaster.
Such as…
1. Giving the wrong impression about your website
2. Leaving unexpected entries in school exam timetables
3. Accidentally renaming your pub
4. Really over-focusing on Ted
5. Selling your Christmas decorations to the wrong sort of customer
6. Offending Clint forever
7. Giving parents the wrong impression
8. Hurling abuse at this innocent fire engine
9. Advertising your softball competition to retentive control freaks
10. Being immediately reported to HR
11. Turning a simple trip to the video store into something else entirely
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