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Some of the reviews for The Emoji Movie are so brutal that they're going viral
THE MUCH-ANTICIPATED kids animation blockbuster of the summer is set to be The Emoji Movie – released today in the States and in Ireland next Friday.
You can guess the premise:
Given today is the big release date across the Atlantic, most of the big reviewers’ opinions have dropped overnight – and some haven’t been too kind. Look at Vulture’s headline
Vulture Vulture
Emily Yoshida’s review doesn’t hold back:
It was brutal in its honesty
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And the final paragraph sums it all up
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The next review that got attention for its own brand of excoriating critique was this one published in The Guardian today.
The Guardian The Guardian
Its opening paragraph goes in:
Of all the reviews today, this might be the most harsh
Vox agreed. The theme that developed in these reviews was that The Emoji Movie went above and beyond what was reasonable in terms of product placement – especially in a film aimed at kids
Vox Vox
Giving it less than one star, Vox goes into detail about the rampant commercialisation:
It should be noted that The Emoji Movie is hardly aimed at these reviewer’s age bracket, but so many film experts across major US publications were unimpressed
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The list goes on and on
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With the final nail in the first impression coffin being delivered by Rotten Tomatoes last night
0%.
*sad face emoji*
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