SIMON COWELL PREFERS black toilet paper.

That is just one of our favourite tidbits from the music mogul’s unauthorised biography, due to hit bookstores soon.

Sweet Revenge brings up a lot of intimate (maybe too intimate) facts about the man behind the X Factor:

• Bright eyes: Cowell believes his eyes shine brighter because of his regular colonic irrigations.
• Drip fed: The television show judge sets half an hour a week aside to be fed vitamins and nutrients through a drip.
• Ageing: To Cowell, botox is just like toothpaste, except it should be used only twice a year rather than twice a day.
• Sexual status: Despite rumours, Cowell is not gay but according to the book’s author Tom Bower he is a “schoolboy”. Secrets of a love affair between the book’s subject and fellow X Factor judge Danii Minogue hit news stands this week.
• Golden watch: Kind of like getting a Rolex on retirement, Cowell offers gifts to girlfriends when breaking up with them. His latest fiancée was given a $5 million Beverly Hills home.
• Humiliation: It was 20 years of failure and humiliation which Cowell built his success upon, says Bower. It had absolutely nothing to do with his music industry executive father.
• Crazy Girls: As quoted in today’s Sunday Times: “I’m attracted to crazy women. I encourage crazy behaviour and I make them crazy.”

So, there you have it.

-Additional reporting by the AP