8 of the quickest reactions to TV3 being bought by UPC

The sarcasm was strong.

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THE NEWS CAME through this evening that TV3 has been sold to UPC – and it’s all anyone can talk about.

What’s going to happen? Will anything change? We have NO answers. But there were plenty of witty observations:

1. Theories on how this momentous deal came about

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2. And the sarcasm was strong out there

The synergy of TV3's high quality program-making and UPC's unbeatable customer service is going to be a game-changer.
— John Moynes (@JohnMoynes) July 3, 2015

John Moynes / Twitter

3. Pop culture references flew about

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4. Predictions on joint programming were realistic

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Tv3s Vincent Browne pictured at The George Bar in

5. And everyone was aware how valuable the #vinb hashtag is

So UPC has bought TV3 for €87m - that's €86m for the #vinb hashtag and the rest for fixtures and fittings.
— Philip O'Connor (@philipoconnor) July 3, 2015

Philip O'Connor / Twitter

6. But what will it mean for the show?

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7. And if you have a problem with our beloved Vincent?

UPC has bought TV3. If you want to make a complaint about #vinb you'll have to plug out your TV for 30 seconds and plug it back in.
— Tull McAdoo (@TullMcAdoo) July 3, 2015

Ballymagash Times / Twitter