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Urban Outfitters forced to remove 'thigh gap' photo from website following ASA ruling
UK RETAILER URBAN Outfitters was forced to take down an ‘irresponsible and harmful’ photo of a model with a significant ‘thigh gap’ that they were using to advertise underwear on their website.
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The UK’s Advertising Standards Authority banned the image after receiving complaints from an unnamed source, according to the Daily Mail. The ASA said the complainant believed that the model was “unhealthily thin”.
They upheld the complaint, saying that the ad was indeed irresponsible because of the aspirations youths associated with the brand.
The website now displays this photo:
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But some similar photos remain on the company’s catalogue.
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Urban Outfitter’s defence was that using such models and images is “common practice in the underwear industry” and that the model in question was from a reputable agency and had a “naturally tall and slim physique”.
They also “did not believe she was underweight and provided a copy of her agency profile, other photographs of the model and a list of clients for whom she had posed”.
UK Minister for Women and Equalities Jo Swinson–a campaigner for body confidence–said in a statement,
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People are pretty angry about this super skinny Topshop mannequin>
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