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DUTCH ELECTONICS GROUP PHILIPS has apologised for sparking off a search for a bear in Singapore after a marketing video stunt.
The video (see below) appears to show a bear rummaging through bins, and caused around a dozen police and zoo officials to search the area for the animal.
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The video was sent to news organisations by a person who identified themselves as a civil engineer whose son filmed the footage as they drove past.
The ‘bear’ was actually a man in a costume and the video was part of a Philips viral ad campaign for electric shavers, according to Newser.
The company issued an apology, stating:
We acknlowledge that the resemblance of the mascot to a live bear has caused some public concern in the neighbourhood where the mascot was sighted.
Authorities are treating the stunt as a waste of police resources, according to Channel Asia News, and police are now investigating the incident as a possible public nuisance offence.
The BBC says Philips could be fined S$1,000 (€548) if found guilty.
Monday 13 January, 2025
Monday 13 January, 2025
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Viral ad campaign accidentally sparks bear search (Video)
DUTCH ELECTONICS GROUP PHILIPS has apologised for sparking off a search for a bear in Singapore after a marketing video stunt.
The video (see below) appears to show a bear rummaging through bins, and caused around a dozen police and zoo officials to search the area for the animal.
The video was sent to news organisations by a person who identified themselves as a civil engineer whose son filmed the footage as they drove past.
The ‘bear’ was actually a man in a costume and the video was part of a Philips viral ad campaign for electric shavers, according to Newser.
The company issued an apology, stating:
Authorities are treating the stunt as a waste of police resources, according to Channel Asia News, and police are now investigating the incident as a possible public nuisance offence.
The BBC says Philips could be fined S$1,000 (€548) if found guilty.
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