A BOWL OF Weetabix was traditionally a good, solid start to the day.

Sure, it’s gone a bit notions of late with the serving suggestions on the back – but all in all it’s maintained its breakfast reputation.

But this week they have truly lost the run of themselves

*gets sick into a bag*

On the back of an actual box, the serving suggestion reads:

• 2 Weetabix
• 2 slices of ham
• 2 poached eggs
• 2 tbsp of Hollandaise sauce

Of course, it’s not exactly been welcomed with open arms by the Weetabix-loving public

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Are the eggs… hot?

LOOK AT IT

Since it went viral on Tuesday, the official Weetabix Twitter account hasn’t exactly been sticking to its egg and ham guns on this one

Weetabix Twitter Weetabix Twitter

Luckily for the general public, The Guardian tried it out yesterday

TheGuardian TheGuardian

And it’s just as shite as you would expect:

There’s a reason Weetabix are traditionally served drowned in milk (indeed, normally, I wouldn’t countenance tucking in until at least half of it had been absorbed, turning the crisp little cakes into a satisfyingly stodgy bog of nostalgic pleasure) – they are quite possibly the driest substance ever to come out of this damp island, and no amount of viscous egg yolk, or rich, thick hollandaise is going to change that. I nearly choke.

Weetabix’s not so great idea turns out to be a dog’s breakfast.

We’re going to meekly suggest a bit of banana on it next time, and try to forget this crazed experiment ever took place.

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