Saturday 23 November, 2024

'Wine vandalism' needs to be your new favourite thing

Because it’s brilliant.

SO YOU KNOW the pretentious wine descriptions on the shelves in Tesco?

Someone has been taking matters into their own hands. At a branch in Brixton, the labels are being mysteriously replaced with much better ones.

It’s called wine vandalism…

id-iom id-iom

This wonderful intervention is the work of designers id-iom, armed only with a scanner and a copy of Photoshop.

They also hit their local Sainsburys:

id-iom id-iom

But it was Tesco that bore the brunt.

id-iom id-iom

Thank you, id-iom. We salute these heroic acts.

More: Artist sets up fake “tattoo parlour for children”, gets genuine requests from parents>

Author

Michael Freeman

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'Wine vandalism' needs to be your new favourite thing

More: Artist sets up fake “tattoo parlour for children”, gets genuine requests from parents>