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Dublin: 10 °C Wednesday 30 October, 2024

This Paralympics ad will probably make you bawl

Procter & Gamble are at it again.

IF YOU SOBBED heartily at Procter & Gamble’s ‘Thank you, mom’ ad for this year’s Winter Olympics then you really don’t stand a chance with the Paralympic version.

‘Tough Love’ sees the athletes thanking their mammies for being brave enough to let them do things their own way and resisting the temptation to wrap them up in cotton wool.

ProcterGamble

Didthat 15-year-old Russian figure skater made you feel inadequate? Well, just wait until you see what these kids can do.

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All the action kicks off on March 7th.

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Sarah Doran
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