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WHAT WERE YOU up to when you were 8 years old? Probably something less impressive than Evan.
Evan is the kid behind EvanTubeHD, which is a family-friendly YouTube channel where Evan (and occasionally his sister or mom) reviews toys and video games.
Evan rakes in $1.3 million a year from posting his toy reviews to the video hosting site.
It started out as a fun project for Evan and his dad, Jared, to do together. The pair would make Angry Birds stop-motion videos with all of the proceeds from the channel going into an investment and savings accounts for the children.
In an interview with Newsweek, a little more is revealed about the business behind Evan’s viral videos:
Jared says they have a dedicated sales team that sells ads and negotiates deals with brands and businesses.
“These include both ads that appear in and around each video as well as products actually featured in our videos. The majority of the revenue is generated by the ads placed on the video itself,” he says.
“Outside of the networks, YouTube/Google handles all ad placement within the site. Content creators have a few options regarding the format of ads they would like to allow on their videos. But the actual ads are chosen by some higher power.”
Business Insider broke down a video of Evan’s to see why they are so successful.
Take a look.
Evan reviews ‘Angry Birds Space SOFTEE DOUGH! + Epic SQUASH and Angry Fruits!’
He opens the toy and shows you what you can do with it.
And some more of that…
It’s always great to see kids opening toys.
He’s very charming when telling viewers what age groups the toys are made for. ”You have to be 6 for this one,” he explains in a sweet voice.
And then he tries things out on his sister.
This video has over 50 million views. 50 million!
You can watch the whole thing below.
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